Christopher James MacDonald

Brisbane CA 415-283-7327 cjm at drmconsulting dot com
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Profile

  • Digital Media Specialist with powerful business acumen and a broad range of technical skills in Internet delivery techniques. Programming skills in a LAMP environment, most recently PHP for Drupal. 14 years experience in digital media technologies.

Experience

    DRM Consulting, San Francisco, CA                                                                             2001-2009
    Advanced Media and Strategic Internet Technologies Consulting
    Principal

    Pandoodle, Mountain View, CA:
  • Founding executive of a customized animation startup.
  • Assembled team of animators and produced prototype product.
  • Designed technology strategy for new business including:
  • Back end systems.
  • Website presence.
  • Technology platform.
  • Intertrust, Sunnyvale, CA:
  • CMS analysis for the Marlin Developer Community.
  • Integrated Salesforce, Designed CRM system, assisted in partner management.
  • Converted website to Drupal CMS with asset tracking, permissions based access, dynamic logos, international versions, LDAP and Salesforce integration.
  • Hotchalk Inc., Campbell, CA:
  • Engaged to provide DRM system for video delivery.
  • Proposed Windows Media DRM to NBC.
  • Devised implementation plan and rollout strategy to integrate video into classroom materials.
  • The Open Architecture Network, San Francisco, CA:
  • Debugged and extended functionality of a custom Drupal module. Drupal is an open source CMS and social media system.
  • Provided stragegy for custom module integration.
  • Developed on-site Google Search strategy with AdWords.
  • CloakX Inc., San Francisco, CA:
  • Worked with client to develop product strategy.
  • Assisted CEO in sales and partnering efforts.
  • Ron Davis and Company, Brisbane, CA:
  • Worked with client to develop MRD.
  • Developed and implemented PHP web based email campaign tool.
  • Cenzic Incorporated, Campbell, CA:
  • Designed the interface for an enterprise network security testing tool.
  • Delivered interfaces to engineering; developed marketing collateral.
  • Conducted focus group testing of new product; delivered results to upper management.
  • College of Business San Francisco State University, San Francisco, CA
  • Developed a customer-centric Internet strategy for the school of business; managed artists, coordinated information across departments, and launched new website.
  • Designed and developed an online alumni database in MS SQL server and ColdFusion, designed rollout strategy to enroll alumni in a networking tool.
  • Clickly.com, Amsterdam, Netherlands
  • Developed product strategy, implemented framework for deployment of prototype system. Managed three person engineering team to develop system (a software asset management tool), utilizing MySQL and PHP on UNIX with detailed reporting capabilities.
  • Gave high-level technical sales demonstrations that resulted in partnering relationship with Compaq. Secured a buyout offer from Info2Clear, a Belgian software company.
  • Media Syndication, Inc, Milwaukee, WI.
  • Developed a Content Delivery Network based on open source software for a large library of video titles for delivery on multiple devices for this video delivery startup
  • Devised strategy to optimize search accessibility.
  • Managed vendors in development of CDN and digitizing efforts.
  • Developed video podcast of video content.

  • Dolby Laboratories, San Francisco, CA.                                                              2004-2005
            Senior Licensing Program Manager
  • Managed the operation of the MPEG-2 AAC patent license program.
  • Grew program licensees by 30% and expanded revenues by 85% in one year.
  • Represented company interests externally by communicating licensing terms to prospective licensees and reported on licensing program status to licensors.
  • Managed the refinement and evolution of programs in response to market requirements and licensor and company interests.

  • Intertrust Technologies Corporation, Santa Clara, CA.                                       1996-2001
            Product Marketing Manager
  • Analyzed market conditions, performed competitive analysis and wrote MRD’s for two InterTrust product lines.
  • Planned and managed software development and customer implementation efforts across departments.
  • Managed the development of product demonstrations, websites, marketing collateral and content delivery systems.
  • Implemented a prototype content distribution site, managed rollout.

  • Sales Engineer
  • Developed architectural requirements and implementation strategies for three InterTrust corporate accounts: Universal Music Group (Portland), Massive Media Group (Los Angeles), and Waterfront Technologies (Netherlands). Supported these customers.
  • Provided pre-sales support to the executive sales team in international sales efforts. Developed and performed sales presentations with corporate customers at trade shows.
  • The Institute for Management Studies, San Francisco.                                               1995

            Webmaster
  • Designed and wrote website for online course calendar.
  • Imported Dbase data, wrote PERL scripts to manage customer interactions, and wrote C application to parse data from large text files into HTML data.

  • Shimoda Kiko Co., Ltd, Tokyo, Japan.                                                                 1992-1993
            Computer Aided Design Operator
  • Used Japanese CAD software to reconfigure custom industrial equipment. Delivered resulting drawings to manufacturing.
  • Functioned entirely in Japanese on a daily basis.

  • Pasona Wins Business School, Tokyo, Japan.                                                             1991
            Computer and English Instructor
  • Taught Macintosh and PC based business applications. (MS Word, Excel
    and Lotus) to native Japanese students.

   Education

    San Francisco State University, San Francisco, CA,                                                      2003
    MBA; Management, Marketing and Information Technology.


    Queen's University, Kingston Canada,                                                                            1990
    BA Honors with Distinction; Communications, Culture and Information Technology.

   Skills

Skill

Skill Level

Last Used

Years Experience

BUSINESS

 

 

 

- Business Plan Writing

Advanced

Currently Used

3

- Product Management

Advanced

< 2 years

5

- Product Marketing

Advanced

< 1 year

7

- Project Management

Advanced

Currently Used

4

HARDWARE

 

 

 

- Macintosh

Intermediate

Currently Used

7

- PC

Expert

Currently Used

15

INFRASTRUCTURE SOFTWARE

 

 

 

- Microsoft Windows XP Professional

Intermediate

Currently Used

2

- Microsoft Windows 2000 & Server Technologies

Advanced

1 year

3

- Microsoft Windows 98

Advanced

2 years

4

- UNIX

Intermediate

Currently Used

3

MARKETING AND COMMUNICATION

 

 

 

- Public Speaking

Advanced

2 years

8

NETWORKING AND SECURITY

 

 

 

- Networking Architectures

Intermediate

2 years

8

- Network Administration (PC)

Advanced

Currently Used

14

OFFICE PRODUCTIVITY SOFTWARE

 

 

 

- Microsoft Excel

Advanced

Currently Used

14

- Microsoft Office

Advanced

Currently Used

14

- Microsoft PowerPoint

Advanced

Currently Used

14

- Microsoft Project

Intermediate

3 years

14

- Microsoft Word

Advanced

Currently Used

14

- Visio

Intermediate

Currently Used

6

- Microsoft Outlook

Advanced

Currently Used

14

PRODUCT DEVELOPMENT

 

 

 

- Functional Requirement Analysis

Intermediate

1 year

5

- SQL/MySQL

Intermediate

Currently Used

5

- Perl

Intermediate

3 years

3

- C++/C#

Intermediate

< 1 year

3

- PHP

Intermediate

Currently Used

3

- Coldfusion

Intermediate

< 3 year

1

- HTML

Advanced

Currently Used

14

MULTIMEDIA SOFTWARE

 

 

 

- Adobe Photoshop

Expert

Currently Used

14

- Adobe Premiere

Advanced

Currently Used

8

- Adobe Acrobat

Advanced

Currently Used

8

- Macromedia Dreamweaver

Advanced

Currently Used

8

- Macromedia Flash

Intermediate

Currently Used

5

NEW TECHNOLOGIES

 

 

 

- Digital Rights Management

Expert

Currently Used

12

- Software Asset Management

Advanced

2 years

3

SPOKEN LANGUAGES

 

 

 

- Japanese

Intermediate

7 years

2

- French

Beginner

10 years

1