What
is DRM?
Digital Rights Management is a term for the process of assigning value
to digital content and making it possible to distribute that content in
such a way that allows people to realize value for their work.
Why
should I care about DRM?
DRM is the way that people can see value for their creations, which means
that content will find its way online in such a way that helps people
get paid for their work. When there is a good way for people to be compensated
for their efforts, the circuit will close and there can be an infusion
of quality content that the web has been lacking to date.
DRM in action
Currently, there are spot-solutions of DRM in specific industries, and
there are some solutions that are even as narrow as a single content provider.
Some magazines, for example, provide subscription access to content, and
research reports are available to be purchased. There has been a lot of
froth in the industry, with many companies attempting to build a generalizable
solution, from complete unknown companies (most of which have disappeared)
to huge companies like IBM and Microsoft. To date, progress toward an
ubiquitious solution has been slow, for several reasons:
1. Mistrust by the
content providers
2. Technology limitations (formats, delivery, cost)
3. Ease of use
4. Too little security
5. Paradoxically, too much security (relates to ease of use)
DRM
and Free Content
Interestingly, DRM does not stand in opposition to the notion
of free content per se. The thing to remember about DRM is that
it puts the control of the content in the hands of the content provider.
If they want to distribute the content without any charges, then they
can do so. In actual fact much of the world already operates this way
- the paid content promoted by a lot of free samples, with academic papers
available for free and so on. |